Research Post 3

Layout:

The way the infographic is put together is very important in conveying the intended information. Piktochart.com (http://piktochart.com/layout-cheat-sheet-making-the-best-out-of-visual-arrangement/ ) talks about how a well arranged layout and the use of whitespace is used to help create an effective and elegant infographic.

Whitespace is space that is essentially empty and ‘unmarked’. Whitespace matters because it allows for the image to complete without being overly crowded. It draws attention to certain parts of the infographic that need attention and keeps the graphic clean and simple.

Screen Shot 2015-05-23 at 9.54.28 pm Screen Shot 2015-05-23 at 9.54.50 pm

(Source: http://piktochart.com/layout-cheat-sheet-making-the-best-out-of-visual-arrangement/ )

I would want to try and use whitespace to my advantage and would like to keep my infographic as clean and as legible as possible. I will do this by using just enough whitespace so that it looks balanced and neat. If I use too much whitespace it will look empty and boring. If I don’t use enough it will be too busy and distract the viewer from what needs to be communicated.

Creating one strong focal point in the infographic can really help the viewer identify what the infographic is about and is usually the largest image on the page. It is the image that pulls the viewer in.
I am thinking this strong image will be a stack of pancakes on a plate and will have the steps/information working with this main image.

Other useful things I stumbled across while researching:

-Three colour palette is easier on the eyes and could prove more effective
-Branch out from just using basic charts
-Give the most visual weight to the most important information, make it stand out more in the infographic

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