Research Post 4


Typography is the use of text and typefaces. In an infographic it is important that this text aid the images and is used to help communicate the infographics message. Typography is everything from from digital type to calligraphy and uses whitespace around and through the letterforms to create a whole design. Headings in an infographic are handy to break up the data and make it easier to read and take in.

Due to the nature of infographics and the assignment brief I will want the attention and focus mainly on the images and not on the typography. The only typography that I will want to stand out will be the 3 headings: Pancakes, ingredients and method. I want these to be eye catching and fit the font of the subject well.

Four general type classifications

  • “Sans serif and Serif are similar but with distinct finishing. Sans serif typeface is with composed simple lines while Serif has “extensions” to its finishing. Sans serif is best used for website and flat designs, creating serious and stable copy. Serif, on the other hand, is slightly fancy but produces strong and bold quality. This makes Serif typeface suitable for printing, i.e. newspapers and novels.”
  • “Decorative typeface is a novelty face. This type creates various moods, but mostly classy and elegant quality. This type is good for branding in products packaging, labels, and posters.”
  • “Script is cursive or handwriting type that are ornamented with flourishes. It’s stylish and elegant. Best use for classic ads and content, or even for wedding stationary. You will notice the fonts give off a soft and classic feel, yet intense and strong.”



Pairing fonts of the same class

To create contrasting typography yet still have unity within the infographic, pairing fonts and using fonts in a unique way can be a way to do this. Adding lower case with upper case lettering, bolding or using italics can create a difference with the same typeface. Also similar fonts that can pair well and create a difference that is not going to distract from the balance and unity of the overall infographic can work well.
“If you find using different typefaces for a piece of content not to your liking, you can pair fonts of the same typeface classifications. It gives a good contrast yet does not deviate far from its style.” (


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