Colour is very important in an image and can create strong meaning. Different connotations can be made from different hues, for example, the connotative meaning of the colour green being earthy, natural or envious, jealousy etc. OR the connotative meaning of the colour red being anger, fiery, love, passion etc. The saturation of colour can also be important to show emotion and contrast in an image.
Colour can be used to establish depth, convey emotion and help the viewer recognise the focus and intention of the image. Warmer colours make the viewer feel different to viewing cooler colours. In my image I plan on using both warm and cool colours to help contrast the environment. The use of complimentary colours can also be useful in depicting an image’s meaning.
In my image I will predominantly use natural browns and skin colours however I will include lighter, brighter colours such as the greenery of the tree and the blues of the sky and water. This will be included in the top half of my image and will make the viewer feel happier and be drawn to this. The lower half, as discussed before, will be in a darker tone to establish the more negative, hidden affects the pollution is having on the environment as my article states.
Image from: http://noblack.be/wp-content/uploads/2014/07/colour_wheel.jpg
I really like this image! Although it may actually be a painting, the image is impressive at showing the connection between man and nature. This may be a rather unlikely intention for the artist but the clouds could also be perceived to be smoke and could potentially signify the pollution affecting the earth. That could just be me, but I think if it was, it would suit my article more. It is clever how the giant tree is being formed from the clouds. it incorporates the nature element quite well. I could maybe manipulate and merge images to create this sort of effect. By having the person looking up at the cloud while their bicycle is lying on the ground makes it seem as if the person stopped in their tracks and is in awe at what they are seeing. Nature is beautiful just as this piece of art portrays, we just need to treat it better and do our bit to keep it beautiful.
Semiotics refer to symbols, signification and signs. When thoughts and actions are communicated visually into sings and symbols, we use our unconscious cultural knowledge to create meaning.
Our mind creates meaning or a background into what we are being shown, it how that meaning is conveyed and our ability to interpret cultural messages and conventions. Signs and symbols can mean different things in different cultural settings and contexts. For example a thumbs up as a general term can mean ‘okay’ whereas if it were seen at the side of the road it would mean they want to hitch a ride. (example taken from http://www.signsalad.com/semiotics-explained/)
Other terminology used in association with semiotics:
“The explicit or direct meaning or set of meanings of a word or expression, as distinguished from the ideas or meanings associated with it or suggested by it; the association or set of associations that a word usually elicits for most speakers of a language, as distinguished from those elicited for any individual speaker because of personal experience.”
“1. The associated or secondary meaning of a word or expression in addition to its explicit or primary meaning: A possible connotation of “home” is “a place of warmth, comfort, and affection.”
“2. The act of connoting ; the suggesting of an additional meaning for a word or expression, apart from its explicit meaning.”
An example of semiotics. The male and female figures automatically indicate ‘restroom’ or ‘toilets’.
Semiotics are important for my assignment as I am trying to bring meaning to an image I am creating and relate it to an article. In my image I will be using a few distinctive symbols such as the tree to signify nature and a hand to signify the human touch.
This image speaks to the viewer through it’s clever use of composition and use of the human form. I think the placement of the hand in the centre is very clever as it seems to serve as the trunk of the tree. As the focal point, the hand’s fingers and the arm naturally creates ‘lines’ that lead the viewer up to the tree top. There is typography in the lower right hand corner that reads ‘Humanity And Nature Are One’ (It’s hard to make out). Even though this makes the intended message much clearer, the image is so effective visually, it is still communicated to the viewer that both elements create the form of a tree and ‘are one’. It shows that we should respect nature because humans and nature work interdependently. For example, referring to the image, what is a tree without a trunk?
I read a bit further into composition…
“An orderly arrangement of elements using the principles of design.” (http://www.incredibleart.org/files/elements2.htm)
Creating good composition using various elements in an image can create a great ‘visual impact’ and command attention. By using the following elements and principles my image could be very effective.
Elements of Design:
Line – “is a mark on a surface that describes a shape or outline. It can create texture and can be thick and thin.”
Color – “refers to specific hues and has 3 properties, Chroma, Intensity and Value.”
Texture – “is about surface quality either tactile or visual.”
Shape – “is a 2-dimensional line with no form or thickness.”
Form – “is a 3-dimensional object having volume and thickness.”
Value – “is the degree of light and dark in a design.”
Space – “refers to variations in the perspective, and proportions of objects, lines or shapes.”
Principles of Compositional Design:
Center of interest – “is an area that first attracts attention in a composition.”
Balance – “is a feeling of visual equality in shape, form, value, color, etc.”
Harmony – “brings together a composition with similar units.”
Contrast – “offers some change in value creating a visual discord in a composition.”
Directional Movement – “is a visual flow through the composition. It can be the suggestion of motion in a design as you move from object to object by way of placement and position.”
Rhythm (or repetition)- “is a movement in which some elements recurs regularly.”
Sourced from: http://www.incredibleart.org/files/elements2.htm
It may seem like a simple image but the use of colour along with the placement of the visuals really creates an impressive contrast. This may not be entirely effective at explaining the article I have chosen but I am enticed by the idea of creating a contrast between an all natural world and the polluted world. The image’s contrast tells the viewer what has happened or more what is in the process of happening with our earth. I feel that the image may have been better with the beginnings of a tree at the bottom then the cloud of smoke at the top as sort of a way of explaining what the tree would be turning into. For example, the greenery being taken away, the bright blue sky being taken away. Then it being turned into this lifeless black and white cloud of smoke and ash. However overall, I really admire the use of colour and placement in this image.